Creative Ways To Create Exposure For Your Brand
Brand awareness is a common issue for large and small businesses alike. It’s something that’s so crucial for success, but can be intensely hard to generate. The thing about branding is that there’s no silver bullet. A company can follow the playbook of a competitor to the letter and still come up short. Likewise, excellent branding campaigns that live within or in television spots are often born of simple luck. You never know what will stick in your clients’ heads, so working through a variety of options and ideas is essential.
Still, building a brand exposure campaign that will deliver results doesn’t have to feel like a series of shots in the dark either. With the help of some modern technology, delivering the necessary bump in traffic to correspond with your brand’s goals can be tailored to your needs. Of course, marketing isn’t an exact science, but with some advanced metrics and the tools of modern marketing, you can bring a greater efficiency to the project then you may have ever thought possible.
Great customer service is a must and stands out in front of any marketing you may do.
Customer service might not seem like it fits into the brand exposure campaign’s aesthetic, but the best advertising and product demo videos alone can’t create a lasting relationship between you and your clients. Starting with excellent service is a great way to put down the foundation for continual repeat business from a core group of loyal customers. The account of a customer is a great place to begin. Listening to the things that your clients like and dislike about your current services and product lineup can provide the insight that you need to make significant changes that will produce lasting results.
Once you have this foundation in place, building brand awareness to bring in new customers will also create the network of repeat business that every successful brand lives off of. Without this framework already in place, one-off purchases will remain the norm within your brand and true growth will remain a fleeting dream.
Church supply companies utilize these frameworks to great effect and can provide a window into the best way to achieve great service for consumers (just search for “church supplies near me” and you’ll get a crash course on these methods). The religious consumer base is a routine customer, requiring a constant influx of bibles, crucifixes, rosary beads, supplies for sacraments, and other components of the church supply catalog. Yet ordering these necessities from a firm that can’t deliver on time or that makes the process difficult is something that many holy family members will want to avoid. As a result, service for potential customers in this space must remain top notch.
Use product videos for stunning results and greater conversion rates.
Nothing in advertising beats a great product video with different angles and a high quality light source to create stunning imagery. Product videography is used to great effect in the brand awareness campaigns of many fabricators and suppliers. A product video is a quick and easy way to showcase the means of production, features of your product line, and comparisons to other competitors’ options that exist on the market. A product video speaks far more than a thousand words and is often extremely easy to produce and rollout on your webpage.
Gone are the days of billboard supremacy (although in the marketing space). New options must take center stage in order to continue reaching out to potential clients.
Today, social media and digital content take the cake when it comes to building brand awareness and product feature exposure. Take your marketing to the next level with product videos and excellent service for your customers.
