Buy or Rent? Trade Show Displays
As you search for the perfect trade show display for your business, you may wonder if you should buy one or rent one instead. Both options have their advantages and disadvantages. Through this blog, you will discover which one is right for you. Keep reading this guide to find out which is better for a specific circumstance along with each one’s benefits.
Considering Your Investment: Situations To Rent Vs. Buy
There are a couple things to consider when deciding to buy or rent a trade show display, such as:
- Budget: If you don’t want to invest as much money on trade show displays or are a new business, renting might be a safer option for you at the start. However, if you are willing to spend more and save in the long run, then buying might be the right choice.
- How often you attend trade shows: If you don’t go to trade shows that frequently, then it isn’t worth it to buy a display, as you can rent on occasion and save more. If you attend trade shows quite often, then buying will save your company over future years.
Benefits of Renting
Renting can be a great option for short use. Some of the other benefits include:
Storage
If you rent a display, you don’t have to worry about storing or transporting and the rental company will usually take care of set up and take down as well. The process is made simple for you which allows you to spend more time focusing on other operations.
Experiment and Adapt with Different Styles
Renting allows you to try out different types of trade show displays without the commitment of a large upfront cost. Renting can also help you find a display that fits specifically for different trade shows.
Cost-Effective
As previously mentioned, renting can allow you to save more, especially if you don’t attend shows often. Instead of paying the large upfront cost of buying a display, you can use the extra money to allocate into other parts of your business.
Benefits of Buying
As you consider the benefits of renting, it is also important to consider what buying a display could do for you.
Greater Control and Customization
When you buy a trade show display, you have greater control over its customization. You can choose the colors, messaging, and everything you want to represent your brand. You can also choose between display types such as portable trade show displays, truss displays, or modular displays, etc.
Stronger Brand Identity and Consistency
Creating a custom trade show display that is completely you helps people identify your brand. Having the same display and branding throughout different trade shows also shows consumers that you are consistent and know you who are.
Long Term Savings
As you continue to attend numerous trade shows, you won’t need to spend amy more money on displays for many years. The upfront cost may be larger at the start, but will surpass renting in savings over time.
Attract More Potential Customers
Purchasing and creating a customized, not like the rest display can attract the eyes and attention of many potential customers. It can help you stand out from the crowd.
Conclusion
Through consideration of all the given factors and benefits, you can clearly decide which would be a better business move for you. Whichever you choose, trade show displays can elevate your company’s visibility and voice.
